byblos, Miami

How to stand out in a sunny crowd.

When one of Toronto's top restaurants took its talents to South Beach, competing with established American brands and a tough launch season proved difficult. That's when Byblos called in Navigate to help them make a splash in a crowded market.

What we did for them.

Analytics

Determining that over 50% of the customers they wanted to target did not live in the Miami market, the Navigate team mapped user data from analytics over to feeder audiences in Toronto, New York, and Washington, that could be targeted in 3rd party data sets.

SEO

Optimized SEO successfully ranked Byblos at the top of searches for "Mediterranean Restaurant" and "Best Restaurant in Miami", boosting brand awareness and trust even further, and ensuring Byblos was top of mind.

Digital Advertising

Creating an omni-channel strategy leveraged not only programmatic advertising, but had cross-platform engagement in Facebook and Adwords to close higher intent lead opportunities.

Results

25%

Increase in year
Over year sales

"We always knew we had a great restaurant, but getting noticed was the tough part. Navigate's digital strategy was a key component in seeing an increase in customers and sales. Their team was very helpful guiding us through strategy and were readily available anytime to help."

-Seko Sener, General Manager Byblos Miami

More Work