howard
hospitality group,
grand cayman

When a Website Becomes a Destination.

With a desire to make their corporate website as appealing as the hospitality brands they manage, Howard Hospitality Group turned to Navigate for a head-to-toe website redesign.

What we did for them.

discovery and brand refresh

Working closely with the HHG leadership team, we discovered that HHG would benefit from the development of clear brand guidelines – including a well-defined brand voice, and distinctive look and feel – as well as a website redesign. This discovery led the Navigate team to design with HHG brand creative direction in mind, rather than treating it as a one-off project, and resulted in the creation of guidelines the brand can use for years to come.

web design & development

The Navigate team carefully site mapped, wire-framed, created and procured content for the site, which is dynamic and fully responsive, to highlight HHG's unique offering. A sophisticated palette of navy and dark teal, elegant serif headline font, and a photography style rich with detail and texture were used to convey a sense of luxury. Streamlined UX, and clear, concise content direct potential investors to top-performing brands, creating trust. The site was built with a straightforward content management system for easy, client-run maintenance and updates.

copywriting

The Navigate team defined a clear and authoritative brand voice, which created a consistent tone across the website, and could be used to guide all future media and communications.

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