Touch Bistro

when fewer conversions is better.

To optimize TouchBistro's paid search, help them make more meaningful connections, and ultimately boost revenue, the Navigate team proved that not all conversions are created equal.

What we did for them.

Analytics

By disassociating top-of-funnel conversions from the conversion column, the Navigate team factored out "softer" conversions that do not contribute directly to revenue – helping TouchBistro more effectively target conversions that do contribute to revenue.

SEM/CRO

Navigate boosted Adwords/Bing efficiency and decreased CPL by restructuring the campaign, and inter-linking ad group strategy to be more granular and targeted at a keyword level.

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Results

iMPROVEMENTS OF

8.37%

IN COST PER ALL CONVERSIONS
WITHIN FIRST WEEK

"We brought on [Navigate] to help create a more in-depth strategy that reduced our CPL, and we're loving the results and the work from the [Navigate] team!"

-Ken Fobert, Director of Search,
TouchBistro

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