Iconink, toronto

Building a community that converts.

Navigate's digital work with IconInk proves that nurturing an audience through engagement can turn strangers who know little about your brand, into old friends who return, again and again.

What we did for them.

Digital Advertising

The Navigate team leveraged social media advertising, by boosting online presence with routine posting and engagement, to cultivate a community, and inspire that community to convert. The result: IconInk saw an estimated 8:1 return on ad spend.


Categorical and intent-driven restaurant searches were evaluated, and IconInk brands were optimized to rank for specific queries in respective search engines, including Google, Yelp, and TripAdvisor.

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Using platform data extracted from ad campaigns, the Navigate team was able to optimize engagement for each brand's audience – effectively leveraging each brand's strengths to build a conversion-driven community.



Cost Per Conversion
Rate Decrease


Annual roas

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