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Apex & Anchor

  • naming
  • branding
  • copywriting
  • Website Design

Life’s an event.

One of Toronto’s premier event companies, Apex & Anchor required a full brand launch that struck a smart balance between party and professional. They turned to Navigate to create a new logo, website, name, and brand identity.

Keeping in mind the need to appeal to larger industry/corporate professionals, a symbol and wordmark system was developed that worked both together and separately. The symbol itself uses a loose form of the letter A, which has been twisted to rise above and below the baseline of the letter, representing the high of an apex and the baselow of an anchor.