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Astor Lounge

  • Naming
  • Branding

Approached by the St. Regis Hotel, Navigate created the branding for their ground floor, Canadiana-inspired lounge, named after the wife of John Jacob Astor, Caroline. Following the story of the interior design, we used the landscape of Canada as our inspiration, creating a palette that is unique, sophisticated, and blends seamlessly with the stunning interior of the hotel.