Fresh Restaurant

Fresh feels good.

Pioneers of Toronto’s vegan scene, Fresh came to us after successfully launching 4 restaurants across the GTA as they geared up for a brand refresh and the design of a new flagship location on Front Street.

The Fresh logo has become an easily recognizable and beloved global mark. It speaks to the 20-year history of the brand, but required an update that would stand the test of time. We worked to carefully refresh the brand, lining it up for growth and expansion with a vibrant new look that feels (for lack of a better word) fresh without alienating its committed clientele.