Soi Thaifoon

Taking vibrant Thai food to the streets.

Thaifoon has been a London, Ontario staple proudly serving delicious Thai food for nearly two decades. Soi — meaning ‘side street’ in Thai — serves as their new takeout experience paying tribute to the vibrant energy, flavours and textures of Thailand street markets.

As they expand their culinary reach to the streets of Kitchener, Oakville and Toronto, Soi Thaifoon needed a visual identity that was reflective of their roots — with street-inspired artwork like banana leaves laying the groundwork for custom packaging, menu design and print material. Balanced with bright, inviting colours and messaging, Soi Thaifoon’s brand highlights their commitment to authenticity, welcoming service and exceptional quality.