Vujaday

Take me back.

Vujaday is a destination island music festival that (actually!) launched in Barbados in April 2018. This week-long multi-venue event is focused on driving millennial tourism to the island while also engaging the local population.

Navigate began working with Vujaday approximately one year prior to launch, managing all branding, web design, development and digital advertising to build awareness and drive ticket sales. A phased campaign approach allowed us to ramp up anticipation and build the Vujaday community while converting big audiences ahead of the festival.